5 Simple Augmented Reality Business Ideas You Can Implement Today

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5 Simple Augmented Reality Business Ideas You Can Implement Today

Augmented reality is a sensational and likable medium. It can transform a tangible product into a digital mode of expression and complement it with unlockable, immersive message. Moreover, augmented reality is within a common smartphone user reach. It doesn’t require any gear except your phone and it is what makes this kind of sophisticated technology totally unsophisticated.

In this article, we will share with you 5 simple augmented reality business ideas you can implement today.

What is augmented reality (AR)?

When someone refers to AR, they are talking about technology that superimposes data and virtual bodies on real-world surfaces in real-time. It uses the actual surroundings and adds information to it to generate a new simulated environment.

Augmented Reality Packaging

Augmented Reality growth unfolds a huge business potential for marketing domain, and if applied creatively, it can bring more loyalty and engagement for the brands and their products.

Augmented Reality is very simple. Everyone can use it, as it is available on a smartphone and it doesn’t require specific knowledge or gear. One of the easiest ways to make customers love and remember your brand is to make distinctive packaging. Here’s when AR comes in handy.

How does it work? When your customers point their mobile device at the product packaging and instantly see either a story of a brand or different personalities representing the product. Actually, it can be anything – flowers, butterflies, fairies, beautiful music… Let AR tell the story.

We can deliver this kind of application within 4 – 6 weeks.

Augmented Reality Bigboards

Count how many mass-consumer ads you see every day and think of how many made an impression. People don’t like feeling like you want to sell them something. The vast majority of ads are sized up as visual pollution in an already jam-packed panorama.

Enhance your store window by allowing potential buyers to see, for instance, a model on a catwalk wearing an outfit with pieces you sell – or some other interactivity appearing on a big board. I don’t mean big boards are outdated, no. I mean there’s fresh and no sweat way to enhance your ad campaign.

If you offer a branded, AR-enabled app, users will be able to simply turn on their mobile camera and point it to the big board or store window and see an overlay with whatever you want them to see.

We can deliver this kind of application within 4 – 6 weeks.

Augmented Reality Magazines and Flyers

The time of periodicals is not over unless you keep it outdated. If you have a publication you can keep it up to date with AR. How?

W Magazine, one of the most notable fashion periodicals, is heading in a similar direction with an AR-powered issue. To the casual eye, it looks like a conventional publication, but that becomes different when some pages of it resurrect if viewed via the lens of a phone. Augmented reality can make ordinary magazine special and transform it into a modish medium completely.

Another periodical that follows AR trend is The New Yorker. Take a look.

AR experience is unsophisticated but alluring. They simply added a dimension to the illustration.

Let’s get back to 2016. ELLE magazine embraced AR in one of their editions already at that time.  With augmented reality, they brought Hollywood’s superstars to life on the cover — and all you need is your iPhone.

We can deliver this kind of application within 6 – 8 weeks.

Augmented Reality Shoes & Clothing

There are many brands that use augmented reality for shoes and clothing to try on. Adidas, Burberry, Converse, Gap, Nike, Zara — the list is by no means exhaustive. Shopping led by AR is constantly improving, so there are no excuses for you if you haven’t implemented this technology into your business yet.

You can use AR for showing shoe or clothing material. Imagine, the user puts a phone over the sneaker and sees the material uppers, foxing, toe box, insole, and other shoe parts are made of. The same principle works with clothes. The app is pretty simple to develop and use.

ibus leo.

 

We can deliver this kind of application within 4 – 6 weeks.

Augmented Reality & Beauty Industry

The beauty world loves augmented reality. From Sephora to L’Oreal, brands are trying to find different ways to integrate the technology into their retail experience.

If you own a makeup brand you can create an app allowing users to try virtual makeup samples through augmented reality. Use AR marketing to engage consumers through mobile tech, promote new products and increase sales of items that typically require physical try-on and sampling.

Check out how NYX incorporated AR into an app.

Hope that it inspires you to refresh your app and encourage consumers to return to your brand.

We can deliver this kind of application within 8 – 12 weeks.

Final Lines

If you’re thinking of implementing a simple business idea, rest assured you won’t fare badly if you decide to add augmented reality features to your solution. Get in touch to find out how you can harness augmented reality, and also if you are looking for a simple and affordable solution to develop.

To help companies adopt this technology, we provide a limited-time offer for the first 3 companies who will contact us (our team will develop a free case-study for your augmented reality project).

So, don’t hesitate to reach out to SmartTek, and we’ll help you make your business innovative!

It is often a tough decision for an organization to invest in virtual reality solution creation. SmartTek provides a unique possibility to create MVP (minimum viable product) without any risks*.

* Please contact us to learn more about our “No Risks Program”