AR and VR in the entertainment industry: five practical uses
The augmented and virtual realities have been part and parcel of the entertainment industry for some time already. Of course, when you are thinking about VR and entertainment games and virtual worlds come to the mind, but this area is not only about gaming. It includes even more equally popular areas like theaters, galleries, discovery centers and virtual theme parks.
Most of these niches aim not only to entertain but also educate people. So, here are five uses of virtual reality in the real world
An immersive or interactive theater performance is a fantastic way to use VR. A good example is New York show Sleep No More , which had enormous success. Immersive theater is a performance where the audience is involved in the action. According to recent surveys, over 66% of people are interested in visiting such a concert. So, it’s an excellent investment which can give a stable income for several years.
AR and VR apps can boost the visitor’s attraction to museums. People who are visiting museums for an academic propose will be happy to use the AR app to go through the history of exhibitions. Virtual reality apps can help to attract a broad audience. A good example is the British Museum uses VR technology for audience engagement.
3. Amusement parks
Virtual reality experience is a must for amusement parks. The primary issue this industry has a high competition since it’s hard to impress visitors. Virtual reality implementation may create unique experiences and also works for theme parks.
It’s great to have different virtual reality applications for most of the holidays. Christmas or Halloween apps can boost visitor’s attraction.
Virtual reality technologies can be a great addition to galleries since it allows creating virtual tours around your exhibitions. Tretyakov Gallery, for example, uses a VR app to enable their broad audience to create paintings in the famous artist’s manner and then share them on social media.
5. Music concerts
Many artists, like Imagine Dragons, U2, Björk and others, are using VR and 360-degree videos to make their performance unforgettable. A lot of music fans are paying for the ability to watch VR concerts and festivals using headsets they have
Of course, there are more entertainment niches which may benefit from creating AR and VR applications: VR hobby lessons, cinema and film production are among them.