How to Use Augmented Reality Apps for Furniture Business
Augmented reality apps for business has been a hot topic for a while, and AR is reputed to be one of the most adopted technologies in years to come for those who are looking for new ways to advertise their products — including furniture business.
Just imagine the situation. You made market research. You hired a good accountant, decided on a business structure and defined your ideal customers. You created the right name that is catchy and says a lot about your company. You even have a sleek and user-friendly website showing you indeed did your best…
I bet, you are tired of ineffective solutions that don’t thoroughly showcase your range of product collections, or you get disappointed when your clients don’t get what they wanted, cause those pieces don’t fit perfectly into the overall composition of their house. How to offer more than your competitors? Why is it so hard to keep ahead of the competition?
Well, technology develops rapidly, so incorporating something revolutionary into your business is a must.
What you really need is something which will improve the shopper’s journey in innovative ways. That is something augmented reality can do for you.
Who Is Using Augmented Reality for Furniture Business?
AR-enabled shopping is trending and is used by the world-known corporations like IKEA and Amazon.
Let’s have a closer look.
IKEA: IKEA Place
To grow in online interest and push the brand even further, the Swedish home goods giant IKEA has been earnestly investing in augmented and virtual reality apps. The app, called IKEA place, helps consumers explore how furniture and other product items might look in their home without ever having to step foot in an IKEA store.
The app is sleek and easy to use. Shoppers can swipe through its most popular collections, take a picture of the place where they would like to visualize selected IKEA object, insert and move it into a place that fits best. Shopping has never been easier!
“When we first launched IKEA Place, we gave our customers the opportunity to ‘try before you buy’ for the first time since IKEA was established,” said Michael Valdsgaard, leader of digital transformation at Inter IKEA Systems. “Customers truly appreciate that and we are now helping them to create a better life at home using our AR technology.” Since launching on Apple devices last September, the app has been downloaded over 2 million times, and around 1 million people have repeatedly used it.
Thanks to augmented reality application IKEA had more than 370,000 monthly active online users worldwide in February 2018, according to mobile app data company App Annie.
Fast-growing online sales convinced IKEA to look beyond its traditional model of selling items and think about another AR solution allowing buyers to assemble goods without a paper manual.
Wayfair: View in Room 3D
Shopping online for home decor is a perfect alternative to hitting up crowded stores. However, there’s nothing worse than buying a sofa online only to find it doesn’t fit your kitchen design on arrival. By following augmented reality trends, Wayfair — an American e-commerce company that sells home goods — solved this problem. Having no physical stores where potential buyers could see the real size of an item, Wayfair opted for augmented reality application allowing people to not only purchase products but buy experiences.
“We want to create the best possible shopping experience for our customers, and with AR, we’re solving a common pain point our customers face when shopping for home furnishings — how will this item look and fit in my space?” said Mike Festa, director of Wayfair Next, in an email interview with Retail Customer Experience.
Called, “View in Room 3D,” solution provides customers with a sense of what an item will look like in the area they want to place it in. It’s pretty similar to IKEA’s app. Clients can walk around a 3D wardrobe and see it from different angles.
Augmented reality provides an alternative that can save both time and money. Choosing a new home or office equipment can be a real pain, especially when you’re living to a shop hundreds of miles away. The time and costs that come with visiting every potential venue can become enormous. With an iPhone or Android, your customers are able to put any piece of home decor right in their apartment without actually making a purchase.
By the way, analysts from Statista’s Digital Market Outlook predict that the e-commerce market for furniture and appliances will continue to grow at an average of 11.5 percent until 2021. So, there’s a reason to invest in this niche.
Amazon AR View
Like IKEA’s app, Amazon’s new AR View feature allows users to place a digital render of a product in their homes to see what it will look like before they buy it. Speaking of product range, decorative accessories for a house is not the only thing Amazon offers. Multiple product lines like media, apparel, consumer electronics, beauty products, industrial supplies as well as kitchen items can be viewed in AR mode. By taking an advantage of Apple’s ARKit, Amazon fans use the opportunities offered to the fullest.
These are by no means the only corporations using augmented reality, and the list is growing longer, as AR is maturing and more and more companies are making their way onto the scene. Despite the fact that IKEA’s, Amazon’s and Wayfair’s apps have a lot in common, there’s a fat chance to enter the market by offering AR furniture app that stands out thanks to ARkit 2.0.
Unveiling ARkit 2.0
ARKit 2.0, Apple’s updated augmented reality development platform for iOS mobile devices, allows creating AR apps with improved face tracking, more realistic rendering, solid 3D object detection, mapping, environment texturing as well as better object detection.
Moreover, with ARkit 2.0 it is possible to create apps that not only allow putting objects horizontally but hanging them vertically like kitchen cupboards or shelves. Designers or even non-designers can easily furnish an apartment without the need to buy equipment. No more mistakes. Everything fits design perfectly.
Augmented Reality Business Furniture Ideas with ARkit 2.0
ARkit 2.0 is about to furnishing your home heck of a lot easier. Shared experiences with ARKit 2.0 make AR more engaging on iPhone and iPad, allowing multiple users to collaborate on projects.
If you are looking for a solution that would help you stand out among other furniture manufacturers, it’s high time you take the initiative and be first in the market with ARkit 2.0 household property app.
What You Are to Do Next
Augmented Reality technologies are not new to the furniture businesses. It’s difficult to find a brand that hasn’t tried AR yet because manufacturers embrace it to engage the audience and boost sales. As the technology advances, there’s a chance to enter the competition bringing a cutting-edge solution into the market and offer consumers a more effective solution.
If your goals include having enough resources to improve customers experience, concentrate on investing more in AR. In case you decide to choose this option, don’t hesitate to contact us — AVRspot’s developers have successfully completed a lot of projects and will be happy to handle yours. Just fill in a short contact form.