Why Do You Need to Invest in AR?

AVRspot has become SmartTek. More info here.

Why Do You Need to Invest in AR?

AR demonstrated its potential after the launch of Pokémon Go and now has the tech world hold its breath. Realistic interaction of the virtual elements with the physical environment and unique ability to enhance the existing world make AR alluring for those who want to start a business.

AR is ubiquitous and off to a flying start

You may think that after launching an AR solution, not everybody will be able to use it. Well, this is not the case. As Google and Apple are making big bets on augmented reality apps for smartphones, AR is becoming accessible to everyone who has a smartphone.  After announcing their own AR tools — ARKit and ARCore — that enable developers to build augmented-reality apps for iOS and Android, app implementation process has become much easier than before.

Large сorporations invest in AR


At the company’s annual F8 Developer conference, Facebook CEO Mark Zuckerberg introduced his plans to make Facebook and other apps available through AR. “Think about how many of the things around us don’t actually need to be physical,” he said. Not surprisingly, Facebook it’s not the one titan of the tech industry doing so.


If you didn’t hear the first 50 million times it was mentioned before, Apple is working on a powerful, wireless headset for AR and VR as well as actively pushes augmented reality in iPhones and iPads. Apple CEO Tim Cook said, that this technology is potentially as important as the iPhone. He sees bigger possibilities in AR than VR, partly because augmented reality allows you to be more present.


Following Apple’s footsteps, Google started working on a standalone AR gear, called “Google A65.”  It’s not the first Google’s attempt to enter the AR market with a headset. You definitely remember notorious Google Glass initially designed and released as a prototype, and later promoted as a finished product, meant to represent the next generation of AR glasses. From its early users, the company gathered a bountiful amount of feedback. Users shared thoughts on the design, function, and, most importantly, it was helping them experience AR in a new manner.

The new headset is said to resemble Microsoft HoloLens and is packed with various functions, including 1030p video capture, 3D overlays, rendering interfaces, Bluetooth 5.1, GPS and the Android neural networks application programming interface.

The fact that Facebook, Google, and Apple are all very much ‘in’ is the reason to think that AR is a booming business for the upcoming years.

To leverage a truly compelling service in terms of the customer value, companies need to craft apps that meet real needs and bring customers more immersive and personalized experiences.

If you’re ready to take the leap and invest in Augmented Reality, or just want to learn more, contact our expert right now to get a free consultation.